It’s time for marketing to take a seat at the revenue table. Proving the impact of marketing campaigns and ROI is an essential layer to demand generation. Day 3 of Reach 2022 will feature insights from top industry thought leaders on how to measure, scale, and optimize marketing contributions.

Select your region below and build your agenda.

EMEA

21 October 2021

Measuring the Impact of Marketing Investments to Drive ROI

09:00 BST
In our changing virtual landscape, operational excellence in content programs, prospect follow-up, and reporting is crucial. Explore how to measure and monitor the impact of your team’s efforts to ensure your go-to-market strategy delivers for your business. Learn to identify critical KPIs for the new customer journey, measure success through lifecycle modeling and attribution reporting, and fully integrate your marketing operations stack for maximum results.

Webinars and Videos: Your One-Stop Shop to Accelerated Demand

10:00 BST
Join the BrightTALK team as they walk through how to drive value and accelerate deals down the funnel with the simplicity of a webinar and video first strategy. You’ll gain first-hand insights on client examples, such as what they’re doing right, how they tackled various challenges, and how you can do the same.

Refresh with CeCe Hedrick May: Meditation

12:00 BST
Take a brain break with us! Join us for an exclusive refresh session with CeCe Hetrick May as she invites us to unwind and recenter with a meditation session.

The Proof is in the Data: Strategies For Refreshing and Repurposing Your Content

14:00 BST
You’ve been here before. You spent hours perfecting the copy for your blog, email, or webinar only for it to fall flat after a few promotions. What went wrong? More often than not, the secret to crafting powerful copy and content lies in the data. Writing copy that is relevant, compelling, value-adding and concise and doing so consistently requires an intentional process and constant testing.

Misalignment Myths: How Marketing and Sales Teams Can Learn to Win Together

15:00 BST
The phrase ‘marketing and sales alignment’ is tossed around frequently in the B2B tech world. Everyone seems to agree that alignment is essential but few know how to achieve it – let alone scale a systematic, unified approach to business growth.

North America

October 21, 2021

Measuring the Impact of Marketing Investments to Drive ROI

8:00AM ET
In our changing virtual landscape, operational excellence in content programs, prospect follow-up, and reporting is crucial. Explore how to measure and monitor the impact of your team’s efforts to ensure your go-to-market strategy delivers for your business. Learn to identify critical KPIs for the new customer journey, measure success through lifecycle modeling and attribution reporting, and fully integrate your marketing operations stack for maximum results.

The Proof is in the Data: Strategies For Refreshing and Repurposing Your Content

9:00AM ET
You’ve been here before. You spent hours perfecting the copy for your blog, email, or webinar only for it to fall flat after a few promotions. What went wrong? More often than not, the secret to crafting powerful copy and content lies in the data. Writing copy that is relevant, compelling, value-adding and concise and doing so consistently requires an intentional process and constant testing.

Misalignment Myths: How Marketing and Sales Teams Can Learn to Win Together

10:00AM ET
The phrase ‘marketing and sales alignment’ is tossed around frequently in the B2B tech world. Everyone seems to agree that alignment is essential but few know how to achieve it – let alone scale a systematic, unified approach to business growth.

Refresh with CeCe Hedrick May: Meditation

11:00AM ET
Take a brain break with us! Join us for an exclusive refresh session with CeCe Hetrick May as she invites us to unwind and recenter with a meditation session.

APAC

22 October 2021

Measuring the Impact of Marketing Investments to Drive ROI

8:00AM SGT
In our changing virtual landscape, operational excellence in content programs, prospect follow-up, and reporting is crucial. Explore how to measure and monitor the impact of your team’s efforts to ensure your go-to-market strategy delivers for your business. Learn to identify critical KPIs for the new customer journey, measure success through lifecycle modeling and attribution reporting, and fully integrate your marketing operations stack for maximum results.

The Proof is in the Data: Strategies For Refreshing and Repurposing Your Content

9:00AM SGT
You’ve been here before. You spent hours perfecting the copy for your blog, email, or webinar only for it to fall flat after a few promotions. What went wrong? More often than not, the secret to crafting powerful copy and content lies in the data. Writing copy that is relevant, compelling, value-adding and concise and doing so consistently requires an intentional process and constant testing.

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation

10:00AM SGT
In this webinar, we will identify common ROI-killing breakpoints in the lead generation lifecycle and then show how, together, a combination of better data and intelligent automation can dramatically improve opportunity creation and revenue yields.

Misalignment Myths: How Marketing and Sales Teams Can Learn to Win Together

11:00AM SGT
The phrase ‘marketing and sales alignment’ is tossed around frequently in the B2B tech world. Everyone seems to agree that alignment is essential but few know how to achieve it – let alone scale a systematic, unified approach to business growth.

Refresh with CeCe Hedrick May: Meditation

12:00PM SGT
Take a brain break with us! Join us for an exclusive refresh session with CeCe Hetrick May as she invites us to unwind and recenter with a meditation session.

Day 1: Demand. →
Day 2: Engagement. →